Pohjola – part of OP-Pohjola Group
Pohjola is part of OP-Pohjola Group, the leading financial services group in Finland, which provides its customers with the most extensive and diversified range of banking, wealth management and insurance services.
OP-Pohjola Group, the leading financial services group in Finland, leads the market in lending, deposits and non-life insurance. The Group is also the largest player in life insurance in terms of premiums written.
Broadest Customer Base and the Most Extensice Branch Network
Being part of OP-Pohjola Group provides Pohjola with competitive advantage, OP-Pohjola Group has more than four million customers, of whom joint banking and non-life insurance customers total around 1.5 million. With 350 branches providing banking and non-life insurance services, the Group boasts the broadest customer base and the most extensive branch network in Finland. About half of its branches provide both banking and non-life insurance services. This extensive branch network enables remarkable growth and cross-selling potential. As a result of integration, Pohjola can provide its customers with the best loyalty benefits.
Conducted by the TNS Gallup, the annual survey on bank and insurance company switch revealed that 41 percent of respondents use OP-Pohjola Group member banks as their main bank and 24 percent use Pohjola Insurance as their main insurer.
OP-Pohjola Group Structure and Division of Responsibilities
OP-Pohjola Group is made up of some 180 member cooperative banks and OP-Pohjola Group Central Cooperative which they own, including its subsidiaries and closely related companies. Pohjola Bank plc is OP-Pohjola Group Central Cooperative's most significant subsidiary acting as OP-Pohjola Group's central bank responsible, for example, for the Group's liquidity and international business.
OP-Pohjola Group Central Cooperative's other major subsidiaries include Helsinki OP Bank Plc, OP Life Assurance Company Ltd, OP-Services Lrd and OP Mortgage Bank Plc.
OP-Pohjola Group's structure